Cristóbal Barra
Assistant Professor
Academic Training
Ph.D. in Marketing, University of South Carolina, South Carolina, USA.
Business Administration (Commercial Engineer), Universidad de Chile, Santiago.
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Academic/Professional meeting Presentations
- 2015 / Charities in Chile: Trust and Commitment in the Foundation of Donors Behavioral Loyalty
- 2015 / The impact of the Intrinsic Construal Level of Unhealthy Behaviors on the Effectiveness of Warning Messages: The Role of Unitosity and Numerosity
- 2014 / Brand Familiarity: A New Three Dimensional Conceptualization and Measure
- 2014 / When Do Political Ideologies Affect Brand Extension Evaluation? The Role of Analytic Versus Holistic Mindsets
- 2013 / Exploring the relationship between perceived safety and destination
- 2013 / Trust Formation in Online Services in Latin America: The effect of Reputation and Familiarity and the Moderating Role of Experience and Internet Penetration
- 2013 / The role of trust and commitment in the formation of donor´s behavioral loyalty
- 2013 / Brand Familiarity: A new three-dimensional conceptualization
- 2008 / Propuesta y Desarrollo de una Escala para Medir la Calidad del Servicio en los Bancos por Internet